Like My Post
We started this project by looking at social media, as this is something that is very popular and is shaping the way people live their lives. When researching social media I wanted to find what was at the core of social media, what was as the basis of social media. From this research I found that the like is the one of the most basic functions of social media, and one of the reasons that users become addicted.
The addiction that we feel to social media isn’t all in our heads, well it kind of is. When we like or share a post the brain releases two chemicals: dopamine and oxytocin.
Dopamine is a chemical released in the brain that creates want is stimulated by unpredictability, by small bits of information, and by reward cues. These condition are ones that run perfectly parallel with those of social media.
Oxytocin is a hormone that is released when you kiss or hug. It is a powerful hormone that regulates social interaction, sexual reproduction and all pair bonding. Oxytocin is also the hormone that underlies trust, as a result in this there is an increase in generosity people those who use social media have be shown to be more trusting than the average internet user. The typical Facebook user is 43% more likely than other Internet users to feel that most people can be trusted.
When we favorite and like each other’s posts, we add value to the relationship, and reinforce that closeness. Liking, commenting and posting on social media may seem often insignificant, not these are what at the core of social media popularity. As they offer us the very things that make us human our addictions, desires, anxieties and joys. These acts on social media also creates a reciprocity effect, where we feel like we need to give back to those who give to use. I.e when someone likes a post we have shared, we feel obliged to like theres back.
From this research I felt like looking at designing something based around the idea of liking something or the like icon itself would be the best way to appropriately display social media through a art installation. When looking at materials for to make the icon we wanted to use wood and laser cut multiple boards and layering them so it had curved edges.
Below is the blue prints for the laser cutter.
Unfortunately, we weren’t able to do this as there wasn’t any free slots to laser cut. Therefore we had to rethink about what materials we were going to use, finally deciding on cardboard. We tried to keep the idea of layers while using the cardboard but, the it was too thin. Finally we wrapped the icon in black tape to give it a more finished look. We had hoped that once the tape was on we would be able to melt a bit so the tape would look like a plastic finish, but this wasn’t the case.
Below is the finished piece.